What If...

What If LeBron James’ Skills Were Never Seen?

 Indeed, The LeBron James Family Foundation & UNINTERRUPTED partnered together for a multi-layered campaign based around the importance of skills-based hiring. Kicking off this campaign, we crafted a commercial spot announcing this initiative through the lens of LeBron and voiced by the legendary Ernie Johnson Jr.

Written & Creative Directed By Myself & Kevin Iverson

Editors: Chase Uttley, Steph Rivas

Design: Alex Medina, Henock Sileshi