Hear All The Music was a global campaign, launching Amazon Music’s HD streaming tier.
In a series of films, artists detailed all that went into crafting a single song, while highlighting the musical intricacies that can only be heard with the HD platform .Well behind their competitors in market share and brand awareness, Amazon Music needed an idea and execution that would not only launch the product, but also build their overall brand awareness and social following.
Featured artists included Brittany Howard, Big Sean, Halsey, Garth Brooks, Camila Cabello, Vampire Weekend & more.
Creative Directors: Nathan Mallon & Chris Kitahara
Writers: Newton Stern & Myself
Agency: Laundry Service